The chatbot has been designed and created by Ansible, the full-service mobile marketing division of media agency conglomerate IPG Mediabrands India.“We have specially created two animated characters called Rex and Roxy who are the ‘sutradhar’ for content on male and female sexuality.
Users of the Bot can ‘Buy’ Durex products as well as ‘View’ Durex content (TVCs etc).
This experience makes that interaction seamless.' These new Facebook bots will provide real-time updates on a range of subjects - including news, sports and even deliveries ordered online.
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She further added, “The Rex Bot has generated a fair amount of interest in the RB global system.
We knew we are on the right path when we were told that Rex Bot would be launched in the US market.”In addition to consumer queries around sex, the users can also buy Durex products and view Durex content such as TVCs, etc.
The new chatbots being launched by Facebook Messenger are instead aimed at group interaction.
The group bots are not expected to be particularly interactive, providing information rather than conversations.
Abbie Oguntade, VP Northern European Hub, Match, 'As European leader, we're always looking to find new and convenient ways for people to meet; whether that's through the mobile app, our events programme or now, Lara.'With Messenger being used by over one billion users worldwide and now a big part of people's everyday lives, developing the first dating bot has been a priority for us to make finding a date easier for singles wherever they are.'This bot is just one of many that are arriving in Facebook's messenger app.
Lara uses artificial intelligence to analyse up to 50 categories of criteria, including astrological signs, people's imperfections and hobbies.Reckitt Benckiser’s condom brand, Durex, launches the Rex Bot Page, a first of its kind chatbot, that will allow direct consumer engagement across the world through Facebook Messenger.Like any other chat on the messenger, the Rex Bot will be accessible to consumers via a private and secure chat window where they can interact and engage with the Rex Bot for discussing their unanswered most complicated questions about sex, claims the company.This ensures that there is a closure of the loop on engagement.We have added some features and popular keywords to ensure that the interaction does not see non-human,” said Anjali Hegde, CEO, Ansible India.After a successful launch of the service in France last year, the team are now rolling it out to UK users.'Lara is not restricted to answering closed questions and can engage with singles in a natural way', said in a release.