“The dating website models are generally very capital-intensive businesses, because you need a lot of money to create the nucleus of an operating system for the service.For services like Teamo, there is a further complication in that the questionnaires are much more detailed and contain lots of questions, which serve as the basis for the people-matching algorithm,” says Maxim Medvedev, founder and managing director of Add Venture.
Dating sites were regarded as the least reliable source of information: no more than 12 percent of respondents trusted them.
According to Add Venture’s Maxim Medvedev, the “traditional” model of dating service on the Internet (such as the Loveplanet, Mamba and other websites) is more attractive than sites like Teamo.ru, from an investment point of view.
The service uses a psychological test developed by Russian psychologists, as well as a mathematical algorithm to select compatible couples who have the potential to develop strong and harmonious relationships.
is a leader in the segment for online dating aimed at serious relationships.
Moreover, the site does not carry any advertising: makes its money from paid-for services.
As with e Harmony.com, the only free things on the site are registration and the selection of the most psychologically compatible partner: if users want to make contact and see photos of their potential “other halves,” they have to fork out some money: a one-month contact costs , three months costs , six months , and one year .Burin notes that, in the last eight months of 2012, there was a tenfold increase in the income from the site and the number of visitors — it started to make a profit.It is quite possible that, in the future, will be able to develop using its own resources and will no longer need to seek outside investment.He sees two reasons for this: first, the subscription model (where the user pays for the service on a monthly basis) is not widely used or popular in Russia, given that Russians are accustomed to paying and for presents or for moving up in rankings; second, in so-called casual dating, users are looking for more brief contacts and constantly returning to the service, unlike on “serious dating” sites, where users find a partner and leave the field.At the same time, Medvedev thinks that has a big plus in the form of its target audience, since the “serious relationship” audience is older and more motivated — and consequently more likely to pay.The chief matchmaker on the Russian Internet Experts believe that the “serious relationships” segment of the Russian online dating market remains relatively free: there is no clear leader, so there is scope for developing the business.