That seems to indicate that Hinge is now thinking to focus Audrey more on the “data and feedback” suggested by the earlier website, and less so on the messaging and scheduling.
That’s more on-brand for Hinge than inserting an assistant into your communications was, but perhaps a little disappointing for those who wished you could pay for an app-based matchmaker.
There are a few versions of the Audrey website out there, like: “https://audrey.hinge.co/audrey-by-hinge-11,” “https://audrey.hinge.co/audrey-by-hinge-31/,” and a more recent “https://audrey.hinge.co/audrey-by-hinge-41.” Only the first site explains how Audrey works, though all offer a sign-up form for those who want to try it.
If this is, in fact, how Audrey will work (a lot can change during a beta), then it’s fair to say that Hinge has identified a common pain point in internet dating.
It takes time to find matches, filter messages, have the same introductory conversation with multiple people, then try to figure out who’s actually interested in going out versus just having a chat buddy.
Audrey’s existence was first spotted by Business Insider, which noted the service will cost $99 per month (!!! However, we understand from a source familiar with the matter that pricing is still in flux.
The $99/mo was something that was just being tested.
The company also said last fall that it would move away from being a free app, but it hasn’t fully done so yet.
Currently, you can still use Hinge for free, but monthly subscriptions offering more features are available.
The feature comes at a time when Hinge is having to rethink its strategy in the increasingly competitive dating app landscape.
While originally a variation on swiped-based matching popularized by Tinder, Hinge this past fall launched a rebuilt app that focuses on relationships.
Instead of swiping, the new Hinge helps you tell your story by having users pick from a series of questions they can provide their own answers to, like their unusual skills, what they’re reading or watching, what they’re listening to, their favorite drink order, their go-to dish to cook, and so on.
Others can then like and comment on these prompts, which makes the app feel more social.
Audrey and Matt first met at summer camp as teenagers, and began dating a few years later.