Clover launched in the spring with a fairly similar premise to Tinder, but with a few extra features and tweaks such as showing you matches that liked you already even if you previously passed on them, letting you break out of the nearby-only mode, paid premium features, and more.But now, the app is adding “on-demand dating,” which will be available by the end of the year, the company says.Tinder’s entire value proposition is that it connects you with other users nearby with whom you can immediately start chatting if the interest is mutual. Much of online dating has used private messaging as a core way for singles to connect, communicate, bond, vet who they’d like meet with, and explore a romantic relationship.
Just like its current version, Clover says it uses its proprietary Pair Algorithm to match people with potential dates — a bit like Zoosk and the like — although it’s a bit unclear what factors it takes into consideration given the low-effort of signing up (no long questionnaires).
The emerging approach is really reminiscent of matchmaking services, through which people traditionally get set up on dates, not with chat rooms.
But it does indeed get you to a date and gets you over the hurdle of asking a match to meet.
TV PREDICTIONS -- Apr 15 -- Dating on Demand can be found on Comcast's Video On Demand lineup and permits singles to post two-minute videos explaining what they are looking for in a mate.
Much of the app’s design comes from Peters’ own conclusions from dating online herself.
Whim seeks to lower the emotional investment of spending days chatting before a disappointing date (or none at all), getting you out on as many dates as possible because dating is a numbers game according to her, and keeping an open mind instead of focusing on what dating algorithms tell you about your potential matches.
Rather than trying to find the perfect guy or girl via endless swiping and messaging, it’s centered around your needs and desires right then (“I want to meet at this bar Friday at 9 p.m.") — and the guy or girl can step up to fit into your schedule and your life. Second, Clover finds the date partner who is open to the same schedule and proposed date time and has also expressed interest in you.
, and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.
Comcast first needs to give Dating on Demand a total makeover.
It’s hard to imagine anyone looking at the frighteningly simple swipe-left functionality of Tinder and saying, “It’s just too complicated.” But think about it: Users have to swipe in hopes of a match, then chat in hopes of a spark and then maybe (but probably not ever) make plans with your potential soul mate.
If you didn't know it existed, you would never find it.