PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.
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PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it.
How I Built This is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.
Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands.
If you've ever built something from nothing, something you really care about — or even just dream about it — check out How I Built This hosted by Guy Raz @guyraz. In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity.
Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher.As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died.In fact it grew — into one of the most popular yogurt brands in the US.In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco.But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant.Today Southwest Airlines operates nearly 4,000 flights a day.