When the app does launch, probably in late November, you will be able to assign reviews and one- to five-star ratings to everyone you know: your exes, your co-workers, the old guy who lives next door.You can’t opt out — once someone puts your name in the Peeple system, it’s there unless you violate the site’s terms of service.And you can’t delete bad or biased reviews — that would defeat the whole purpose.
Where once you may have viewed a date or a teacher conference as a private encounter, Peeple transforms it into a radically public performance: Everything you do can be judged, publicized, recorded. In 2013, Lulu promised to empower women by letting them review their dates, and to empower men by letting them see their scores.
After a tsunami of criticism — “creepy,” “toxic,” “gender hate in a prettier package” — Lulu added an automated opt-out feature to let men pull their names off the site.
That windy path is possible for Peeple too, Cordray says: True to her site’s radical philosophy, she has promised to take any and all criticism as feedback.
If beta testers demand an opt-out feature, she’ll delay the launch date and add that in.
To review someone, you must be 21 and have an established Facebook account, and you must make reviews under your real name.
You must also affirm that you “know” the person in one of three categories: personal, professional or romantic.
If users feel uncomfortable rating friends and partners, maybe Peeple will professionalize: think Yelp meets Linked In.
Right now, it’s Yelp for all parts of your life; that’s at least how Cordray hypes it on You Tube, where she’s publishing a reality Web series about the app’s process.
To add someone to the database who has not been reviewed before, you must have that person’s cell phone number.