‘It’s not biological imperative that says men have to ask us out, it’s social conditioning.And we can change it.’Whitney herself has never used Bumble as a punter.Don’t be a thief—save your grade, use Bib Me™ and give credit to those who deserve it!
‘Three years later, they were wearing the same – that was when I first understood how trends trickle down.’Whitney’s parents separated almost a decade ago (her mother is now in California, while her father remains in Utah) while Whitney was studying for a global studies degree.
After graduation, she moved to Los Angeles and got a job at a start-up ‘incubator’, an organisation designed to help new businesses succeed.
Behaviour like this on Bumble leads to users being banned. ‘We count anything that offends a user as abusive and we strongly encourage women to report it straight to us.‘The men who use Bumble appreciate a confident woman, a woman who has a voice,’ she continues.
‘A lot of men suffer from insecurity and fear rejection, too.
Remove that rejection and replace it with flattery – a woman has messaged them – and it leads, generally, to better behaviour.’What if, I venture, by doing all the running, women are emasculating men, robbing them of their innate hunter-gatherer nature?
‘I can guarantee that back in the day, if a woman was left alone and she needed to eat, she would have to hunt,’ says Whitney.Then, in late 2014, another dating app launched with a potentially even more revolutionary USP.Bumble works in a similar way to Tinder – prospective dates are offered based on location, users swipe right for yes, left for no thank you – but, crucially, women call the shots.That’s not fair.’It is an unusually wet morning in Austin, Texas, where Bumble is based, when I meet Whitney for breakfast at a boutique hotel.She looks more like a college sorority president than the CEO of a global tech company, and has a fizzy, perky presence. Whitney recently appeared on ’ prestigious 30 Under 30 list, an annual round-up of the most influential young innovators.‘I think that early on a lot of people thought women making the first move was a gimmick and that we were just some cute girly dating app,’ she reflects.Bumble removes that fear as they don’t have to make the first move, so it benefits both men and women.’ She believes this reversal of stereotypical gender roles itself encourages better behaviour.