"More and more students are in social or economic difficulties.We know the phenomenon of student prostitution is gaining ground, and here you have a business which exploits the distress of these young women for profit," the group's president Opaline Meunier told AFP.
While RSVP used to be the market leader, it now has hot competition in apps like Tinder, Bumble and Happn.
As more players appear, dating brands are looking for distinct ways to stand out in a crowded market.
But the range of platforms and apps is almost overwhelming now.
It’s interesting to see how brands are differentiating from one another and selling more than just a fast-track to ‘happily ever after’.
For Tinder, this has meant recruiting James Blunt for its global advertising, while Bumble has chosen to focus on female empowerment and e Harmony has leveraged The Bachelorette.
We asked creatives from Marcel, Loud and VCCP to weigh in on ads from Tinder, Elite Singles, e Harmony, RSVP and more.
Even then you weren’t absolutely certain what the response would be.
But these dating apps state that you’re in the game and profess to know the short-cuts and algorithms that will release cupid’s bow. We’ve all kissed a few frogs in our time, but it would have been nice to have avoided some of the less compatible ones.
According to Rich Meet Beautiful's Norwegian chief Sigurd Vedal, 10 other such lorries would be rolled out across Belgium in coming weeks "mainly near universities".