Before the event, he held five focus groups with instant response dial testing. As an actor read a sample profile aloud, participants reacted positively or negatively by turning a dial, tracking how the profile was landing in real time.The goal, he said, is to provide directional insight into how to write a profile.What he found is that successful profiles define “who I am,” rather than “what I want.” Profiles that listed what the person wants out of a relationship, or dealbreakers, or the physical attributes they’re looking for, received uniformly negative responses.
There were two speakers, Jazmin Hupp, Tekserve’s director of marketing, and Bentley Mc Bentleson, a media and technology manager at Maslansky Partners, a language strategy company.
Mc Bentleson’s job is advising clients about how to use the most effective words.
Some of the women in the crowd wish he was there to mingle.
He takes a researcher’s approach to online dating, and can break it down into simple, snappy concepts.
This is an eight week class focused on understanding your relationship needs and identifying what really matters to you in a partner and in your life.
Participants have an opportunity to clarify their values, their long term vision, and their personal goals.
It’s a diverse crowd, a mixture of young and old, hip and uncool.
There’s the common New York City thing of beautiful, stylish young women and schlubby, nerdy young men.
The guy is an incredible speaker; he's incredibly engaging, vastly knowledgable but also uniquely down-to-earth and at times hilariously funny.