Yet Pepsi's decision to crack the code, as it were, could be risky if consumers prove to be as curious about soft-drink freshness as they are about whether a loaf of bread or a head of lettuce is thirst-quenching."All the research we've done leads us to believe it really isn't a consumer issue," Randy Donaldson, a spokesman for Coca-Cola in Atlanta, said.Donaldson said, Coca-Cola had no plans to flag or brag -- that is, it will not add to the cans notices that freshness dates appear on the bottoms nor will it advertise the freshness factor.
Pepsi will spend around $25 million on an elaborate advertising and promotional campaign, starring Mr.
Weatherup, in which he declares freshness dating is "a guarantee of quality" that means Diet Pepsi is "at the absolute peak of freshness." The initiative, as consumer-friendly as it sounds, is audacious -- and puzzling.
In some countries—primarily in Eastern Europe—the product is labeled and sold under the name Pepsi Light.
In the UK it was called Pepsi Diet to bring it inline with the European version, until 2015 when it was renamed "Diet Pepsi" once again.
It became the first diet cola to be distributed on a national scale in the United States. Diet Pepsi competed primarily with another diet cola named Tab in the 1960s and 1970s; however, The Coca-Cola Company introduced Diet Coke in 1982 and this product has since been the principal competing product to Diet Pepsi.
As of 2010, Diet Pepsi represented a 5.3 percent share of all carbonated soft drink sales in the United States, and was ranked as the #7 soft drink brand by volume.
Diet Pepsi and Diet Pepsi Classic Formula Blend (stylized as diet PEPSI CLASSIC SWEETENER BLEND) are no-calorie carbonated cola soft drinks produced by Pepsi Co, introduced in 1964 as a variant of Pepsi-Cola with no sugar.
First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States.
Previously, Pepsi had printed use-by dates on can bottoms, he said, but in a code "no one beyond us could figure out." Now the information will appear in readable form: "Aug 01 94," for instance.
"For best taste," a so-called freshness flag reads on sides of the new Diet Pepsi cans, "drink by date on bottom of can." That last phrase appears inside a blue arrow, which helpfully points downward for those unable to locate the bottom of a can.
Diet products, particularly, have been hurt by the growing popularity of "New Age" offerings like iced teas and flavored waters. Jesse Meyers, editor and publisher of Beverage Digest, an industry newsletter, called Pepsi's move "a good idea." "The diet market needs help," he said.