"due to workers trying to waste that last hour before the end of their working day," according to Media Week.
Flirtomatic was founded by Avi Azulai and Mark Curtis in 2005.
Azulai, the company chairman, previously founded i Touch, the London Stock Exchange-listed mobile entertainment business sold for £180 million ($284 million) in June 2005.
Marriage minded millionaires are that select group of wealthy individuals that have achieved much in their lives and are now seeking a long term relationship.
Finding such rich men may now be as simple as turning on your home computer and doing a search for the online dating sites where wealthy men frequent.
We all are looking for love in one fashion or another, so what is it that separates a marriage minded millionaire from a Sugar daddy seeking a short term relationship such as sugar baby dating. The traditional Sugar daddy is usually a man of means that is looking for a relationship in which he can become the mentor or benefactor of a younger attractive woman and assist her in experiencing a more lavish lifestyle, one that she most likely could not attain on her own.
To this point, the Sugar daddy and the marriage minded millionaire can be very similar in their dating habits and the types of women that they choose to keep company with; however, it is after this point that the differences become more obvious.
Operated by Handmade Mobile Entertainment, Flirtomatic was named the number one mobile dating site in the U. in a study by the mobile measurement company Ground Truth.
Flirtomatic allows members to connect on the basis of preferences, interests, location and other information stored in their profile; chat with other users; send immediate messages with graphics and photos; rate other members; and find user-generated editorial content relating to flirting and dating.
The company also developed such features as Flirtograms and Supersnogs.
The service started as a Fjord concept when Nokia enlisted the company to propose five ideas for mobile, one of which became Flirtomatic.
The traditional Sugar daddy relationship usually does not go much beyond a mutually beneficial arrangement where it is basically fun and frolic dating with all expenses paid for the young lady, and the gentleman enjoying the company of an attractive young woman.